The Mobile phone Industry has evolved drastically over the past few years. When the first cell phones rolled into the market in the 1990s, nobody ever expected that those bulky boxes would develop into sleek, beautiful and powerful machines that could (aside from sending and receiving calls) take a picture, make a video, and sing. Initially a technological wonder to connect with people to a sophisticated device effectively a part of your personality! What brought about this change? And who does it really benefit?
The answer to the first question would be the outburst of the personalisation trend and the changing consumerist demands. MP3 Ringtone Industry is a humungous industry for the simple reason that it allows you to make your mobile sing your favourite song when someone remembers you. A mobile phone with its contents has the ability to make you laugh, cry, happy, sad, nostalgic and a lot more whenever you want it to. Although this wasn’t the case a few years back.
So how did it all start? The MP3 Ringtone syndrome!! Free MP3 Ringtones are readily available on the web and this has led to an increase in personalisation. This desire to personalise mobile phones has established the present success of the mobile Industry. Today, when the marketing gurus see this impact of the Mobile industry on the masses, they take advantage of it. Many companies start to advertise their campaigns through mobile phones. Whether it is text messages to promote products and services or direct advertising through mobile music or mp3 ring tones, the rise in the number of mobile content providers reflects the success of many such advertising strategies.
The Music Industry also benefits significantly. Statistics prove that mobile music downloads is growing by over 50 per cent every year. Artists become famous in the process. Musicians supplement their incomes and record companies celebrate at the revenue source.
Mobile mp3 ringtones have in fact opened up a whole new revenue stream for record labels struggling with falling revenues and piracy. Many experts believe that in certain ringtone heavy markets, record labels will sign up artists with the objective of generating revenues only from mobile content. Other avenues would become secondary to it. The same holds true for the movie industry. Content like mp3 ringtones, wallpapers, ringback tones based on films is a huge draw and is today a large part of revenue forecast plans of movie studios.
The mobile content has also spurred a whole new content industry, several small and medium enterprises have been set up to develop content specifically for the mobile phone platform.
At the centre of this axis is the telecom carrier, who takes a significant share of revenue for each mobile content download. Telecom carriers too have set up separate mobile content / VAS divisions to harness the revenue potential of the medium.
The mobile mp3 ring tone industry has its own ecosystem, with each player drawing its share of revenue from every ring tone that gets downloaded by the user.
Friday, February 15, 2008
ringtones
Mobile Music is also known as the Wireless Music. This includes mobile phone ring tones, color ring back tones, and mobile phone music (MP3). Caller ring back tones (CRBT) also known as Ring back tones. The caller ring back tone allows you to choose a song or music which your friends or family can hear when they call you.
Downloading ring tones from websites is a huge fad amongst teenagers who are crazy about ring tones.
It should be noted that downloading music isn’t all that easy. Some sites offer it free of charge, while on others, one has to pay a small amount.
Also one should have knowledge about mobile hand-sets. That is, know about the full functionality of the personal hand-set. Not all mobiles can accept MP3 formats from websites offering free ring tones. This all depends on the model of the hand-set, brand and features included in the mobile.
Due to this booming business of ring tones, many companies have come up selling pirated copies of songs or music which is illegal to have. A small Royalty amount is paid by a downloader and then the ring tone is passed on to others free of charge. Many industry bodies discovered that piracy was taking place from the mobile sellers end. They would store many latest songs into the hand-set without paying the royalty fees, before the cells were sold to the customers. Well known websites collect these ring tone royalties and give them to the music companies and the performing rights society. Only 10% is kept by them. Their main work is to convert songs to the digital format for mobile phones and in the process charge a fee from the web users.
Seeing the growth of this booming ring tone market, many have joined this race to make money. Especially music companies such as MTV have joined hands with their cities telecommunication service to provide them with music and songs to be sold directly to the mobile customers. How the customer purchases the ring tone, from which website, which particular music or song is in demand, and offering competitive prices for the ring tone, are all taken into consideration by both the music companies and the telecommunication networks.
Mobile carriers too are able to offset their huge infrastructure investments with revenues form Mobile ringtones and other related content. It’s has turned into a significantly large revenue stream for telecom operators.
Brands are also reaching out to young consumers through mobile phones. Ad jingles are being converted into ringtones, as they generate brand recall. Specialist mobile marketing firms are helping brands to acquire and retain consumers via mobile music.
It can be said finally, that the Music Ring tone or Wireless
Downloading ring tones from websites is a huge fad amongst teenagers who are crazy about ring tones.
It should be noted that downloading music isn’t all that easy. Some sites offer it free of charge, while on others, one has to pay a small amount.
Also one should have knowledge about mobile hand-sets. That is, know about the full functionality of the personal hand-set. Not all mobiles can accept MP3 formats from websites offering free ring tones. This all depends on the model of the hand-set, brand and features included in the mobile.
Due to this booming business of ring tones, many companies have come up selling pirated copies of songs or music which is illegal to have. A small Royalty amount is paid by a downloader and then the ring tone is passed on to others free of charge. Many industry bodies discovered that piracy was taking place from the mobile sellers end. They would store many latest songs into the hand-set without paying the royalty fees, before the cells were sold to the customers. Well known websites collect these ring tone royalties and give them to the music companies and the performing rights society. Only 10% is kept by them. Their main work is to convert songs to the digital format for mobile phones and in the process charge a fee from the web users.
Seeing the growth of this booming ring tone market, many have joined this race to make money. Especially music companies such as MTV have joined hands with their cities telecommunication service to provide them with music and songs to be sold directly to the mobile customers. How the customer purchases the ring tone, from which website, which particular music or song is in demand, and offering competitive prices for the ring tone, are all taken into consideration by both the music companies and the telecommunication networks.
Mobile carriers too are able to offset their huge infrastructure investments with revenues form Mobile ringtones and other related content. It’s has turned into a significantly large revenue stream for telecom operators.
Brands are also reaching out to young consumers through mobile phones. Ad jingles are being converted into ringtones, as they generate brand recall. Specialist mobile marketing firms are helping brands to acquire and retain consumers via mobile music.
It can be said finally, that the Music Ring tone or Wireless
Monopoly Online: Another Popular Online Game
Well, indoors games have their own charm that can be played with friends and family members on various occasions such as social gatherings, parties and festivities. One such popular indoor game is Monopoly that was published by Parker brothers. It is a business game where players acquire wealth while indulging in economy activity such as buying, trading and renting property with money while taking turns with the play of dice. Give the economic trade in the game; it is rightly named as Monopoly. But now the trend of indoor games has become into the new format where not only for the people in the same family, but for everyone in the world!!
However, given the popularity of Monopoly, it was launched as online game. The most popular online Monopoly is Monopoly Tycoon. In this game, board game is replaced by the computer generated graphics. Another computer based Monopoly is Monopoly Casino that is hugely popular as slot game in casinos. Monopoly Junior was launched in year 1999. Some other versions of Monopoly come for Sega and Game Boy Advance that soon became one of the famous PC games. Monopoly as online games can be played along with multiple players. This is an amazing way to enjoy Monopoly with one’s far off living Monopoly lovers who unite to play Monopoly.
With Online Monopoly, one can easily maneuver game and as there is no change element as with the case of board game. Therefore, if you are planning to play online Monopoly, make sure you are aware of the basic gaming format of Monopoly game that helps you in playing to win. So, get stated with online Monopoly in an easy way. Monopoly game was patented by Charles Darrow in 1935 and ever since then it has been a famous board game throughout the world. Board game Monopoly requires a minimum 2 to 8 number of players. Apart from rolling dice, Monopoly requires simple mathematic activity such as addition and multiplication and other basics. However, if we trace the history of Monopoly, it dates back to 1900s when Elizabeth named Quaker woman created this game in order to teach taxation theory to Henry George.
This game was known as the landlord’s Game and in 1934, it was patented by Parker Brothers with the name – Monopoly. As a board game, it had tow versions-the London and the Atlantic City version. In the Atlantic City version, the board has 40 spaces with 28 properties including 3 Chance, 3 Community Chest, Luxury Tax, Income Tax, Jail, Go, go To jail and Free parking. However, in the London version, one finds localized names of places instead of those found in Atlantic City Monopoly board game. Some of the items that are used in playing board monopoly are six sided dice, Title Deed of properties, paper currency, and 32 plastic or wooden houses along with 12 hotels. 16 Chance as well as 16 Community Chest playing cards. In order to get stated with the game, each player has to have $1500. The game continues as each player buys property and sells it while making fortune. The richest player is the winner.
However, given the popularity of Monopoly, it was launched as online game. The most popular online Monopoly is Monopoly Tycoon. In this game, board game is replaced by the computer generated graphics. Another computer based Monopoly is Monopoly Casino that is hugely popular as slot game in casinos. Monopoly Junior was launched in year 1999. Some other versions of Monopoly come for Sega and Game Boy Advance that soon became one of the famous PC games. Monopoly as online games can be played along with multiple players. This is an amazing way to enjoy Monopoly with one’s far off living Monopoly lovers who unite to play Monopoly.
With Online Monopoly, one can easily maneuver game and as there is no change element as with the case of board game. Therefore, if you are planning to play online Monopoly, make sure you are aware of the basic gaming format of Monopoly game that helps you in playing to win. So, get stated with online Monopoly in an easy way. Monopoly game was patented by Charles Darrow in 1935 and ever since then it has been a famous board game throughout the world. Board game Monopoly requires a minimum 2 to 8 number of players. Apart from rolling dice, Monopoly requires simple mathematic activity such as addition and multiplication and other basics. However, if we trace the history of Monopoly, it dates back to 1900s when Elizabeth named Quaker woman created this game in order to teach taxation theory to Henry George.
This game was known as the landlord’s Game and in 1934, it was patented by Parker Brothers with the name – Monopoly. As a board game, it had tow versions-the London and the Atlantic City version. In the Atlantic City version, the board has 40 spaces with 28 properties including 3 Chance, 3 Community Chest, Luxury Tax, Income Tax, Jail, Go, go To jail and Free parking. However, in the London version, one finds localized names of places instead of those found in Atlantic City Monopoly board game. Some of the items that are used in playing board monopoly are six sided dice, Title Deed of properties, paper currency, and 32 plastic or wooden houses along with 12 hotels. 16 Chance as well as 16 Community Chest playing cards. In order to get stated with the game, each player has to have $1500. The game continues as each player buys property and sells it while making fortune. The richest player is the winner.
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